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Brand Architecture :

Harish, R. (Ed.)

Brand Architecture : concepts and cases edited by R. Harish. - Hyderabad : ICFAI, 2008. - 211 p.

Table of Contents :
Section 1. Concepts and approaches
Section 2. Cases
Index

ISBN: 9788131415955

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.827 / HAR/BRA

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