Total brand management : an introduction edited by Braj Mohan Chaturvedi.
Material type: TextLanguage: English Publication details: Hyderabad : ICFAI, 2004.Description: 179 pISBN:- 8118813823
- 658.827 CHA/TOT
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Book | NLUO | NLUO | 658.827 CHA/TOT (Browse shelf(Opens below)) | Available | 2914 | |||
Book | NLUO | NLUO | 658.827 CHA/TOT (Browse shelf(Opens below)) | Available | 2964 |
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658.827 CHA/BRA Brands and firebrands : | 658.827 CHA/BRA Brands and firebrands : | 658.827 CHA/TOT Total brand management : | 658.827 CHA/TOT Total brand management : | 658.827 CHO/SUS Successful promotions build successful brands | 658.827 DAS/NEW New age branding : | 658.827 DAS/NEW New age branding : |
Table of Contents :
Section 1. Concepts
Section 2. Cases
Index