Total brand management :
Chaturvedi, Braj Mohan (Ed.)
Total brand management : an introduction edited by Braj Mohan Chaturvedi. - Hyderabad : ICFAI, 2004. - 179 p.
Table of Contents :
Section 1. Concepts
Section 2. Cases
Index
8118813823
Marketing.
658.827 / CHA/TOT
Total brand management : an introduction edited by Braj Mohan Chaturvedi. - Hyderabad : ICFAI, 2004. - 179 p.
Table of Contents :
Section 1. Concepts
Section 2. Cases
Index
8118813823
Marketing.
658.827 / CHA/TOT