Public service advertising : some issues and campaigns edited by K. Suresh and Mannar Indira Srinivasan.
Material type: TextLanguage: English Publication details: Hyderabad : ICFAI, 2008,Description: 209 pISBN:- 9788131415672
- 659.1 SUR/PUB
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659.1 SRE/ADV Advertising : | 659.1 SRE/ADV Advertising : | 659.1 SRE/ADV Advertising : | 659.1 SUR/PUB Public service advertising : | 659.1 SUR/ICF Icfai university press on effective advertising | 659.1 SUR/ICF Icfai university press on effective advertising | 659.1 SUR/ICF Icfai university press on effective advertising |
Table of Contents :
Section 1. Introduction
Section 2. Issues
Section 3. Global campaigns
Section 4. Indian caselets
Index