Public service advertising :
Suresh, K (Ed.)
Public service advertising : some issues and campaigns edited by K. Suresh and Mannar Indira Srinivasan. - Hyderabad : ICFAI, 2008, - 209 p.
Table of Contents :
Section 1. Introduction
Section 2. Issues
Section 3. Global campaigns
Section 4. Indian caselets
Index
9788131415672
Advertising.
659.1 / SUR/PUB
Public service advertising : some issues and campaigns edited by K. Suresh and Mannar Indira Srinivasan. - Hyderabad : ICFAI, 2008, - 209 p.
Table of Contents :
Section 1. Introduction
Section 2. Issues
Section 3. Global campaigns
Section 4. Indian caselets
Index
9788131415672
Advertising.
659.1 / SUR/PUB