Services marketing: issues and cases Edited by Keka Lahiri.
Material type: TextLanguage: English Publication details: Hyderabad : ICFAI 2007Description: 212 pISBN:- 9788131406182
- 658.8 LAH/SER
Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | NLUO | NLUO | 658.8 LAH/SER (Browse shelf(Opens below)) | Available | 2849 | |||
Book | NLUO | NLUO | 658.8 LAH/SER (Browse shelf(Opens below)) | Available | 2850 | |||
Book | NLUO | NLUO | 658.8 LAH/SER (Browse shelf(Opens below)) | Available | 2854 |
Total holds: 0
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658.8 KUR/PRI Principles of marketing | 658.8 LAH/SER Services marketing: | 658.8 LAH/SER Services marketing: | 658.8 LAH/SER Services marketing: | 658.8 LOV/SER Services marketing : | 658.8 MAZ/MAR Marketing challenge | 658.8 MAZ/MAR Marketing challenge |
Table of Contents:
Section 1. Issues and challenges
Section 2. Overcoming challenges
Section 3. Case