Services marketing:
Lahiri, Keka (Ed.)
Services marketing: issues and cases Edited by Keka Lahiri. - Hyderabad : ICFAI 2007 - 212 p.
Table of Contents:
Section 1. Issues and challenges
Section 2. Overcoming challenges
Section 3. Case
9788131406182
Marketing.
658.8 / LAH/SER
Services marketing: issues and cases Edited by Keka Lahiri. - Hyderabad : ICFAI 2007 - 212 p.
Table of Contents:
Section 1. Issues and challenges
Section 2. Overcoming challenges
Section 3. Case
9788131406182
Marketing.
658.8 / LAH/SER