Marketing research : concepts, practices and cases by Sunanda Easwaran and Sharmila J. Singh.

By:

Easwaran, Sunanda

Contributor(s):

Singh, Sharmila J

Material type: Text

TextLanguage: English Publication details: New Delhi : Oxford, 2006.Description: 605 pISBN:

9780195676969

Subject(s):

Marketing

DDC classification:

658.83 EAS/MAR

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Holdings ( 2 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.83 EAS/MAR (Browse shelf(Opens below))	Available		2619
Book	NLUO	NLUO	658.8 EAS/MAR (Browse shelf(Opens below))	Available		6984

Total holds: 0

Table of Contents :
Part 1. Introduction to marketing research
Part 2. Planning for marketing research
Part 3. Implementing research : quantitative surveys
Part 4. Qualitative research and its implementation
Part 5. Getting meaning out of data and application
Index