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Marketing research :

Easwaran, Sunanda

Marketing research : concepts, practices and cases by Sunanda Easwaran and Sharmila J. Singh. - New Delhi : Oxford, 2006. - 605 p.

Table of Contents :
Part 1. Introduction to marketing research
Part 2. Planning for marketing research
Part 3. Implementing research : quantitative surveys
Part 4. Qualitative research and its implementation
Part 5. Getting meaning out of data and application
Index

ISBN: 9780195676969

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.83 / EAS/MAR

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