Marketing channels : a management view by Bert Rosenbloom.

By:

Rosenbloom, Bert

Material type: Text

TextLanguage: English Publication details: 2007. Aunt Valia : Cengage, Edition: 7th edDescription: 649 pISBN:

9788131502808

Subject(s):

Marketing

DDC classification:

658.87 ROS/MAR

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.87 ROS/MAR (Browse shelf(Opens below))	Available		2615

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Previous	658.87 NEW/RET Retailing environment and operations	658.87 NEW/RET Retailing environment and operations	658.87 PAN/EME Emerging trends in retail management	658.87 ROS/MAR Marketing channels :	658.87 SUR/RET Retailing:	658.87 SUR/RET Retailing:	658.87 SUR/RET Retailing:	Next

Table of contents:
Part 1. Marketing Channel Systems
Part 2. Developing the Marketing Channel
Part 3. Managing the Marketing Channel
Part 4. Additional Perspectives on Marketing Channels
Part 5. Cases.
Index

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