Trademarks advertising and brand protection : a manual for organisations and individuals managing intellectual property by Rodney D. Ryder.
Material type:
TextLanguage: Publication details: New Delhi : McMillan, 2006.Description: 392 pISBN: - 1403930120
- 346.0488 RYD/TRA
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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NLUO | NLUO | 346.0488 RYD/TRA (Browse shelf(Opens below)) | Available | 2517 | |||
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NLUO | NLUO | 346.0488 RYD/TRA (Browse shelf(Opens below)) | Available | 2824 |
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| 346.0488 RAO/TRA Trademark dilution : | 346.0488 ROB/INT International Trademark Classification : | 346.0488 RYD/TRA Trademarks advertising and brand protection : | 346.0488 RYD/TRA Trademarks advertising and brand protection : | 346.0488 SAR/TRA Trademarks : Law and practice | 346.0488 USH/DAM Domain Names : | 346.0488 USH/DAM Domain Names : |
Table of Contents:
Chapter 1. The Structure of a Brand
Chapter 2. The Legal Framework
Chapter 3. Patents, Designs, Copyright and Trademarks
Chapter 4. How to Protect Trademarks
Chapter 5. Trademark Management
Chapter 6. Managing and Exploiting Brands
Chapter 7. Case History: The 'Transax' Story
Chapter 8. The Future of Trademarks and Branding
Chapter 9. Digital Brand Management: Managing a Brand Portfolio in the New Media
Chapter 10. Advertising and Promotion
Chapter 11. Comparative Advertising
Chapter 12. The Evolution of Marketing and Brand Management
Chapter 13. Brand Valuation and Licensing
Chapter 14. A Checklist for Industry 'The Battle of the Forms'
Chapter 15. Brands, Marketing and the Law: Towards a Future
Bibliography
Index