Trademarks advertising and brand protection : (Record no. 2518)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01349nam a2200193 a 4500 |
| 005 - DATE & TIME | |
| control field | 20160714134222.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 1403930120 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | |
| 082 ## - DDC NUMBER | |
| Classification number | 346.0488 |
| Book Number | RYD/TRA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ryder, Rodney D. |
| 245 ## - TITLE STATEMENT | |
| Title | Trademarks advertising and brand protection : |
| Sub Title | a manual for organisations and individuals managing intellectual property |
| Statement of responsibility, etc. | by Rodney D. Ryder. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | McMillan, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 392 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents:<br/>Chapter 1. The Structure of a Brand<br/>Chapter 2. The Legal Framework<br/>Chapter 3. Patents, Designs, Copyright and Trademarks<br/>Chapter 4. How to Protect Trademarks<br/>Chapter 5. Trademark Management<br/>Chapter 6. Managing and Exploiting Brands<br/>Chapter 7. Case History: The 'Transax' Story<br/>Chapter 8. The Future of Trademarks and Branding<br/>Chapter 9. Digital Brand Management: Managing a Brand Portfolio in the New Media<br/>Chapter 10. Advertising and Promotion<br/>Chapter 11. Comparative Advertising<br/>Chapter 12. The Evolution of Marketing and Brand Management<br/>Chapter 13. Brand Valuation and Licensing<br/>Chapter 14. A Checklist for Industry 'The Battle of the Forms'<br/>Chapter 15. Brands, Marketing and the Law: Towards a Future<br/>Bibliography<br/>Index<br/> |
| 650 ## - SUBJECT | |
| Subject | Trademarks--Law and Legislation. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha renewals | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | NLUO | NLUO | 01/12/2014 | 13 | 2 | 346.0488 RYD/TRA | 2517 | 30/05/2019 | 14/02/2019 | 01/12/2014 | Book | ||||
| NLUO | NLUO | 01/12/2014 | 4 | 1 | 346.0488 RYD/TRA | 2824 | 13/01/2023 | 10/01/2023 | 01/12/2014 | Book |