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Nonprofit marketing (Vol.1) edited by Elizabeth Parsons, Pauline Maclaran and Mark Tadajewski.

By:

Parsons, Elizabeth (Ed.)

Contributor(s):

Material type: Text

TextLanguage: English Publication details: London : Sage, 2008.Description: 329 pISBN:

978184873590

Subject(s):

Marketing

DDC classification:

658.8 PAR/NON

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Title notes ( 1 )

Holdings
Item type	Current library	Home library	Collection	Call number	Vol info	Status	Date due	Barcode	Item holds
Reference	NLUO	NLUO	Reference	658.8 PAR/NON (Browse shelf(Opens below))	Vol. 1	Available		2293

Total holds: 0

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Previous	658.4 Mal/HAN Handbook on international corporate governance :	658.4012 DAV/STR Strategic management concepts and cases	658.4012 HIL/STR Strategic management�	658.8 PAR/NON Nonprofit marketing (Vol.1)	658.8 PAR/NON Nonprofit marketing (Vol.2)	658.8 PAR/NON Nonprofit marketing (Vol.3)	658.802 CAD/MAR Marketing startergy (vol-1)	Next

Table of Contents:
The evolution of nonprofit marketing
Chapter 1. The broadening of the marketing domain
Chapter 2. Rethinking core concepts
Chapter 3. Developments in practice

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