Nonprofit marketing (vol.1)
Parsons, Elizabeth (Ed.)
Nonprofit marketing (vol.1) edited by Elizabeth Parsons, Pauline Maclaran and Mark Tadajewski. - London : Sage, 2008. - 329 p.
Table of Contents:
The evolution of nonprofit marketing
Chapter 1. The broadening of the marketing domain
Chapter 2. Rethinking core concepts
Chapter 3. Developments in practice
978184873590
Marketing.
658.8 / PAR/NON
Nonprofit marketing (vol.1) edited by Elizabeth Parsons, Pauline Maclaran and Mark Tadajewski. - London : Sage, 2008. - 329 p.
Table of Contents:
The evolution of nonprofit marketing
Chapter 1. The broadening of the marketing domain
Chapter 2. Rethinking core concepts
Chapter 3. Developments in practice
978184873590
Marketing.
658.8 / PAR/NON