Marketing Management by Vijay Prakash Anand
Material type:
TextLanguage: Publication details: New Delhi : Biztantra, 2016.Description: 522 pISBN: - 9789351198253
- 658.8 ANA/MAR
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NLUO | NLUO | 658.8 ANA/MAR (Browse shelf(Opens below)) | Available | 13330 | |||
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NLUO | NLUO | 658.8 ANA/MAR (Browse shelf(Opens below)) | Available | 13329 | |||
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NLUO | NLUO | 658.8 ANA/MAR (Browse shelf(Opens below)) | Available | 13332 |
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| 658.8 ANA/MAR Marketing Management | 658.8 ANA/MAR Marketing Management | 658.8 ANA/MAR Marketing Management | 658.8 ANA/MAR Marketing Management | 658.8 APT/SER Services marketing | 658.8 APT/SER Services marketing | 658.8 BHA/MAR Marketing of livestock and livestock products in India |
Table of Contents:
Chapter 1. Overview of Marketing
Chapter 2. Market Oriented Strategic Planning
Chapter 3. Marketing Environment
Chapter 4. Marketing Research
Chapter 5. Consumer Markets
Chapter 6. Business Markets
Chapter 7. Segmentation, Targeting and Positioning
Chapter 8. Competition
Chapter 9. Brand
Chapter 10. Product
Chapter 11. Services Marketing
Chapter 12. Price
Chapter 13. Place
Chapter 14. Promotion-Integrated Marketing Communications
Chapter 15. Rural Marketing
Chapter 16. International Marketing
Chapter 17. Green Marketing
Index