Marketing Management (Record no. 14738)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01044nam a22001937a 4500 |
| 005 - DATE & TIME | |
| control field | 20160907115205.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160907b2016 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789351198253 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | ANA/MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Anand, Vijay Prakash |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Statement of responsibility, etc. | by Vijay Prakash Anand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Biztantra, |
| Date of publication, distribution, etc | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 522 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents:<br/>Chapter 1. Overview of Marketing<br/>Chapter 2. Market Oriented Strategic Planning<br/>Chapter 3. Marketing Environment<br/>Chapter 4. Marketing Research<br/>Chapter 5. Consumer Markets<br/>Chapter 6. Business Markets<br/>Chapter 7. Segmentation, Targeting and Positioning<br/>Chapter 8. Competition<br/>Chapter 9. Brand<br/>Chapter 10. Product<br/>Chapter 11. Services Marketing<br/>Chapter 12. Price<br/>Chapter 13. Place<br/>Chapter 14. Promotion-Integrated Marketing Communications<br/>Chapter 15. Rural Marketing<br/>Chapter 16. International Marketing<br/>Chapter 17. Green Marketing<br/>Index |
| 650 ## - SUBJECT | |
| Subject | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Price effective from | Koha item type | Koha renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | NLUO | NLUO | 07/09/2016 | 3 | 658.8 ANA/MAR | 13331 | 05/10/2018 | 05/10/2018 | 07/09/2016 | Book | |||||
| Dewey Decimal Classification | NLUO | NLUO | 07/09/2016 | 9 | 658.8 ANA/MAR | 13330 | 01/11/2019 | 01/11/2019 | 07/09/2016 | Book | 3 | ||||
| Dewey Decimal Classification | NLUO | NLUO | 07/09/2016 | 6 | 658.8 ANA/MAR | 13329 | 01/11/2019 | 01/11/2019 | 07/09/2016 | Book | 1 | ||||
| Dewey Decimal Classification | NLUO | NLUO | 07/09/2016 | 10 | 658.8 ANA/MAR | 13332 | 12/09/2019 | 12/09/2019 | 07/09/2016 | Book |