Consumer behavior by Leon G. Schiffman and L. L. Kanuk.

By:

Schiffman, Leon G

Contributor(s):

Kanuk, L. L

Material type: Text

TextLanguage: English Publication details: India : Pearson, 2009.Edition: 9th edDescription: pages variesISBN:

9788177589993

Subject(s):

DDC classification:

658.8342 SCH/CON

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Item type	Current library	Home library	Collection	Call number	Status	Barcode
Book	NLUO	NLUO		658.8342 SCH/CON (Browse shelf(Opens below))	Available	146
Book	NLUO	NLUO		658.8342 SCH/CON (Browse shelf(Opens below))	Available	147
Reference	NLUO	NLUO	Reference	658.8342 SCH/CON (Browse shelf(Opens below))	Available	148

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Table of Contents:
Part 1. Introduction
Part 2. The consumer as an individual
Part 3. Consumers in their social and cultural settings
Part 4. The consumer's decision-making process

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