Consumer behavior
Schiffman, Leon G.
Consumer behavior by Leon G. Schiffman and L. L. Kanuk. - 9th ed. - India : Pearson, 2009. - pages varies.
Table of Contents:
Part 1. Introduction
Part 2. The consumer as an individual
Part 3. Consumers in their social and cultural settings
Part 4. The consumer's decision-making process
9788177589993
Marketing.
Consumer Behaviour.
658.8342 / SCH/CON
Consumer behavior by Leon G. Schiffman and L. L. Kanuk. - 9th ed. - India : Pearson, 2009. - pages varies.
Table of Contents:
Part 1. Introduction
Part 2. The consumer as an individual
Part 3. Consumers in their social and cultural settings
Part 4. The consumer's decision-making process
9788177589993
Marketing.
Consumer Behaviour.
658.8342 / SCH/CON