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Consumer behavior by Leon G. Schiffman and L. L. Kanuk.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: India : Pearson, 2009.Edition: 9th edDescription: pages variesISBN:
  • 9788177589993
Subject(s): DDC classification:
  • 658.8342 SCH/CON
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Holdings
Item type Current library Home library Collection Call number Status Date due Barcode Item holds
Book Book NLUO NLUO 658.8342 SCH/CON (Browse shelf(Opens below)) Available 146
Book Book NLUO NLUO 658.8342 SCH/CON (Browse shelf(Opens below)) Available 147
Reference Reference NLUO NLUO Reference 658.8342 SCH/CON (Browse shelf(Opens below)) Available 148
Total holds: 0

Table of Contents:
Part 1. Introduction
Part 2. The consumer as an individual
Part 3. Consumers in their social and cultural settings
Part 4. The consumer's decision-making process

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