Principles of marketing by David L. Kurtz

By:

Kurtz, David L

Material type: Text

TextLanguage: English Publication details: South Western : Cengage, 2009.Edition: 12th edDescription: 656 pISBN:

9788131502938

Subject(s):

Marketing

DDC classification:

658.8 KUR/PRI

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8 KUR/PRI (Browse shelf(Opens below))	Available		123

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Table of contents:
Part 1, Designing customer-oriented marketing strategies
Part 2, Understanding buyers and markets
Part 3, Target market selections
Part 4, Product design
Part 5, Distribution decisions
Part 6, Promotional decisions
Part 7, Pricing decisions.

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