Normal view MARC view ISBD view

Principles of marketing

Kurtz, David L.

Principles of marketing by David L. Kurtz - 12th ed. - South Western : Cengage, 2009. - 656 p.

Table of contents:
Part 1, Designing customer-oriented marketing strategies
Part 2, Understanding buyers and markets
Part 3, Target market selections
Part 4, Product design
Part 5, Distribution decisions
Part 6, Promotional decisions
Part 7, Pricing decisions.

ISBN: 9788131502938

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / KUR/PRI

Place hold
Print
Request article
Add to your cart (remove)
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)