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Bussiness research methods by William G. Zikmund.
Material type:
TextLanguage: Publication details: South Western : Cengage Learning, 2009.Description: 748 pISBN: - 9788131500293
- 658.0072 ZIK/BUS
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| 658.00711 MIN/MAN Managers not MBAs : | 658.0072 BRY/BUS Business research methods | 658.0072 COO/BUS Bussiness research methods | 658.0072 ZIK/BUS Bussiness research methods | 658.00952 SEN/JAP Japanese Management Practices : | 658.00952 SEN/JAP Japanese Management Practices : | 658.00952 SEN/JAP Japanese Management Practices : |
Table of Contents:
Part 1. Introduction
Part 2. Beginning stages of the research process
Part 3. Research methods for collecting primary data
Part 4. Measurement concepts
Part 5. Sampling and fieldwork
Part 6. Data analysis and presentation
Part 7. Video cases
Part 8. Critical thinking cases