Bussiness research methods
Zikmund, William G.
Bussiness research methods by William G. Zikmund. - South Western : Cengage Learning, 2009. - 748 p.
Table of Contents:
Part 1. Introduction
Part 2. Beginning stages of the research process
Part 3. Research methods for collecting primary data
Part 4. Measurement concepts
Part 5. Sampling and fieldwork
Part 6. Data analysis and presentation
Part 7. Video cases
Part 8. Critical thinking cases
9788131500293
Management--Research.
Business--Research--Methodology.
658.0072 / ZIK/BUS
Bussiness research methods by William G. Zikmund. - South Western : Cengage Learning, 2009. - 748 p.
Table of Contents:
Part 1. Introduction
Part 2. Beginning stages of the research process
Part 3. Research methods for collecting primary data
Part 4. Measurement concepts
Part 5. Sampling and fieldwork
Part 6. Data analysis and presentation
Part 7. Video cases
Part 8. Critical thinking cases
9788131500293
Management--Research.
Business--Research--Methodology.
658.0072 / ZIK/BUS