Intellectual Property Strategies for the 21st Century Corporation : A Shift in Strategic and Financial Management by Lanning G. Bryer, Scott J. Lebson and Matthew D. Asbell.
Material type:
TextLanguage: Publication details: New Jersey : John Wiley, 2011.Description: 322 pISBN: - 9780470601754
- 346.73048 BRY/INT
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| 346.73048 BLA/INT Intellectual Property : | 346.73048 BOU/INT Intellectual Property the Law of Trademarks, Copyrights, Patents and Trade Secrets | 346.73048 BOU/INT Intellectual Property the Law of Trademarks, Copyrights, Patents and Trade Secrets | 346.73048 BRY/INT Intellectual Property Strategies for the 21st Century Corporation : | 346.73048 COR/TRA Trade Related Aspects of Intellectual Property Rights : | 346.73048 EPS/EPS Epstein on Intellectual Property | 346.73048 FLO/INT Intellectual Property Technology Transfer 2012 Cumulative Supplement |
Table of Contents:
Chapter 1. Corporate strategies, structures, and ownership of intellectual property rights
Chapter 2. Properly evaluating a target within intellectual property rights
Chapter 3. Growth through acquisition or merger
Chapter 4. Penetrating new markets through extension of goods or product lines or expansion into other territories
Chapter 5. Intellectual property : from asset to asset class
Chapter 6. Strategic patent management after the boom : managing the R & D and patent pipeline
Chapter 7. Global piracy and financial valuation of intellectual property revisited : threats, challenges, and responses
Chapter 8. When to litigate : rise of the trolls
Chapter 9. Using insurance to manage intellectual property risk
Chapter 10. Exploring alternative dispute resolution
Chapter 11. Outsourcing and off shoring of IP legal work
Chapter 12. Intellectual property legal process outsourcing
Chapter 13. Satisfying ethical obligations when outsourcing legal work overseas
Chapter 14. The brave new world of Web 2.0 and the 3-D internet : how to prepare your company to participate
Chapter 15. Managing green intellectual property
Chapter 16. Accounting and tax policies as they relate to intellectual property
Chapter 17. Intellectual property valuation techniques and issues for the 21st century
Index