Public relations : concepts, practice and critique by Jacquie L'etang.
Material type:
TextLanguage: English Publication details: Los Angeles : Sage, 2012.Description: 290 pISBN: - 978142930482
- 659.2 LET/PUB
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NLUO | NLUO | 659.2 LET/PUB (Browse shelf(Opens below)) | Available | 10255 |
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| 659.2 IGN/PUB Public relations in government and industry public relations | 659.2 IGN/PUB Strategies law and practice of international | 659.2 KAM/COR Corporate reputation management | 659.2 LET/PUB Public relations : | 659.2 RAO/PUB Public relations and media : | 659.2 RAO/PUB Public relations and media : | 659.2 RAO/PUB Public relations and media : |
Table of Contents :
Chapter 1. Introduction: critical thinking and interdisciplinary perspectives
Chapter 2. Public relations: defining the discipline and the practice
Chapter 3. Reputation, image and impression management
Chapter 4. Risk, issues and ethics
Chapter 5. Public affairs and the public sphere
Chapter 6. Media perspectives: critique, effects and evaluation
Chapter 7. Health communication and social marketing
Chapter 8. Public relations and management
Chapter 9. Organizational communication: understanding and researching organizations
Chapter 10. Public relations in ‘promotional culture’ and ‘in everyday life’
Chapter 11. Public relations in a globalized world
Chapter 12. Key thinkers and thought in public relations
Biblography
Index