Public relations : (Record no. 10296)
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000 -LEADER | |
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fixed length control field | 00418nam a2200169 a 4500 |
005 - DATE & TIME | |
control field | 20181031160321.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 141201s9999 xx 000 0 und d |
020 ## - ISBN | |
International Standard Book Number | 978142930482 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | NLUO |
041 ## - LANGUAGE | |
Language | English |
082 ## - DDC NUMBER | |
Classification number | 659.2 |
Book Number | LET/PUB |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | L'etang, Jacquie |
245 ## - TITLE STATEMENT | |
Title | Public relations : |
Sub Title | concepts, practice and critique |
Statement of responsibility, etc. | by Jacquie L'etang. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Los Angeles : |
Name of publisher, distributor, etc | Sage, |
Date of publication, distribution, etc | 2012. |
300 ## - PHYSICAL DESCRIPTION | |
Pages | 290 p. |
500 ## - GENERAL NOTE | |
General note | Table of Contents :<br/>Chapter 1. Introduction: critical thinking and interdisciplinary perspectives <br/>Chapter 2. Public relations: defining the discipline and the practice <br/>Chapter 3. Reputation, image and impression management <br/>Chapter 4. Risk, issues and ethics <br/>Chapter 5. Public affairs and the public sphere <br/>Chapter 6. Media perspectives: critique, effects and evaluation <br/>Chapter 7. Health communication and social marketing <br/>Chapter 8. Public relations and management <br/>Chapter 9. Organizational communication: understanding and researching organizations <br/>Chapter 10. Public relations in ‘promotional culture’ and ‘in everyday life’ <br/>Chapter 11. Public relations in a globalized world <br/>Chapter 12. Key thinkers and thought in public relations <br/>Biblography <br/>Index <br/> |
650 ## - SUBJECT | |
Subject | Public Relations. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
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NLUO | NLUO | 01/12/2014 | 659.2 LET/PUB | 10255 | 22/05/2018 | 01/12/2014 | Book |