Personal marketing for professionals (Record no. 7003)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00433nam a2200181 a 4500 |
| 005 - DATE & TIME | |
| control field | 20171113132835.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2005 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 1403928533 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | BOR/BES |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boress, Allan |
| 245 ## - TITLE STATEMENT | |
| Title | Personal marketing for professionals |
| Statement of responsibility, etc. | by Allan Boress and Michael Cummings. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Macmillan, |
| Date of publication, distribution, etc | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 475 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents:<br/>Introduction<br/>Chapter 1. Introduction<br/>Chapter 2. The biggest mistakes professional make in marketing their services<br/>Chapter 3. What 'marketing' is and how it differs from selling<br/>Section 1: Personal marketing strategy<br/>Chapter 4. Lessons from the best business generators in the professions<br/>Chapter 5. How to focus on your best opportunities: defining your personal marketing strategy<br/>Chapter 6. The art of marketing to your existing clients<br/>Chapter 7. Building powerful marketing alliances<br/>Chapter 8. A systematic approach that guarantees quality referrals<br/>Chapter 9. Developing productive relationships through effective network<br/>Section 2: Executing marketing programs that make money<br/>Chapter 10. Building your personal reputation through public speaking<br/>Chapter 11. Building your reputation by writing articles and getting published<br/>Chapter 12. The ultimate form of personal marketing: writing the book<br/>Chapter 13. Multiplication marketing: conducting seminars that sell business<br/>Chapter 14. Executing a direct or e-mail campaign that produces results<br/>Chapter 15. Press releases: additional ammo in your marketing arsenal<br/>Chapter 16. Using newsletters as effective marketing tools<br/>Chapter 17. How to create brochures and written materials that sell<br/>Chapter 18. Using the telephone as a marketing tool<br/>Chapter 19. Creating advertising that makes money<br/>Chapter 20. Marketing on the web<br/>Chapter 21. Marketing your firm at trade shows<br/>Chapter 22. How to create a brand that gets clients in the door<br/>Chapter 23. Getting help from outside experts<br/>Section 3: Marketing management<br/>Chapter 24. How to start or reinvigorate your firm's marketing function<br/>Chapter 25. How to create a powerful, effective marketing plan for your firm<br/>Appendix |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Added Entry Personal Name | Cummings, Michael |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 658.8 BOR/BES | 7001 | 22/05/2018 | 01/12/2014 | Book |