Personal marketing for professionals
Boress, Allan
Personal marketing for professionals by Allan Boress and Michael Cummings. - New Delhi : Macmillan, 2005. - 475 p.
Table of Contents:
Introduction
Chapter 1. Introduction
Chapter 2. The biggest mistakes professional make in marketing their services
Chapter 3. What 'marketing' is and how it differs from selling
Section 1: Personal marketing strategy
Chapter 4. Lessons from the best business generators in the professions
Chapter 5. How to focus on your best opportunities: defining your personal marketing strategy
Chapter 6. The art of marketing to your existing clients
Chapter 7. Building powerful marketing alliances
Chapter 8. A systematic approach that guarantees quality referrals
Chapter 9. Developing productive relationships through effective network
Section 2: Executing marketing programs that make money
Chapter 10. Building your personal reputation through public speaking
Chapter 11. Building your reputation by writing articles and getting published
Chapter 12. The ultimate form of personal marketing: writing the book
Chapter 13. Multiplication marketing: conducting seminars that sell business
Chapter 14. Executing a direct or e-mail campaign that produces results
Chapter 15. Press releases: additional ammo in your marketing arsenal
Chapter 16. Using newsletters as effective marketing tools
Chapter 17. How to create brochures and written materials that sell
Chapter 18. Using the telephone as a marketing tool
Chapter 19. Creating advertising that makes money
Chapter 20. Marketing on the web
Chapter 21. Marketing your firm at trade shows
Chapter 22. How to create a brand that gets clients in the door
Chapter 23. Getting help from outside experts
Section 3: Marketing management
Chapter 24. How to start or reinvigorate your firm's marketing function
Chapter 25. How to create a powerful, effective marketing plan for your firm
Appendix
1403928533
Marketing.
658.8 / BOR/BES
Personal marketing for professionals by Allan Boress and Michael Cummings. - New Delhi : Macmillan, 2005. - 475 p.
Table of Contents:
Introduction
Chapter 1. Introduction
Chapter 2. The biggest mistakes professional make in marketing their services
Chapter 3. What 'marketing' is and how it differs from selling
Section 1: Personal marketing strategy
Chapter 4. Lessons from the best business generators in the professions
Chapter 5. How to focus on your best opportunities: defining your personal marketing strategy
Chapter 6. The art of marketing to your existing clients
Chapter 7. Building powerful marketing alliances
Chapter 8. A systematic approach that guarantees quality referrals
Chapter 9. Developing productive relationships through effective network
Section 2: Executing marketing programs that make money
Chapter 10. Building your personal reputation through public speaking
Chapter 11. Building your reputation by writing articles and getting published
Chapter 12. The ultimate form of personal marketing: writing the book
Chapter 13. Multiplication marketing: conducting seminars that sell business
Chapter 14. Executing a direct or e-mail campaign that produces results
Chapter 15. Press releases: additional ammo in your marketing arsenal
Chapter 16. Using newsletters as effective marketing tools
Chapter 17. How to create brochures and written materials that sell
Chapter 18. Using the telephone as a marketing tool
Chapter 19. Creating advertising that makes money
Chapter 20. Marketing on the web
Chapter 21. Marketing your firm at trade shows
Chapter 22. How to create a brand that gets clients in the door
Chapter 23. Getting help from outside experts
Section 3: Marketing management
Chapter 24. How to start or reinvigorate your firm's marketing function
Chapter 25. How to create a powerful, effective marketing plan for your firm
Appendix
1403928533
Marketing.
658.8 / BOR/BES