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Icfai university press on effective advertising (Record no. 3866)

MARC details
000 -LEADER
fixed length control field	nam a22 a 4500
005 - DATE & TIME
control field	20181101120136.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	141201s2007 xx 000 0 und d
020 ## - ISBN
International Standard Book Number	9788131408162
040 ## - CATALOGING SOURCE
Original cataloging agency	NLUO
041 ## - LANGUAGE
Language	English
082 ## - DDC NUMBER
Classification number	659.1
Book Number	SUR/ICF
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Suresh, K. (Ed.)
245 ## - TITLE STATEMENT
Title	Icfai university press on effective advertising
Statement of responsibility, etc.	edited by K. Suresh and A. V. Balakrishna.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Hyderabad :
Name of publisher, distributor, etc	ICFAI,
Date of publication, distribution, etc	2007.
300 ## - PHYSICAL DESCRIPTION
Pages	204 p.
500 ## - GENERAL NOTE
General note	Table of Contents :<br/>Section 1. Effective advertising approaches<br/>Section 2. Case studies<br/>Index
650 ## - SUBJECT
Subject	Advertising.
700 ## - ADDED ENTRY--PERSONAL NAME
Added Entry Personal Name	Balakrishna, A. V. (Ed.)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book

Holdings
Location (home branch)	Sublocation or collection (holding branch)	Date acquired	Koha full call number	Barcode (Accession No.)	Koha date last seen	Price effective from	Koha item type
NLUO	NLUO	01/12/2014	659.1 SUR/ICF	3865	22/05/2018	01/12/2014	Book
NLUO	NLUO	01/12/2014	659.1 SUR/ICF	3866	22/05/2018	01/12/2014	Book
NLUO	NLUO	01/12/2014	659.1 SUR/ICF	3867	22/05/2018	01/12/2014	Book