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Icfai university press on effective advertising

Suresh, K. (Ed.)

Icfai university press on effective advertising edited by K. Suresh and A. V. Balakrishna. - Hyderabad : ICFAI, 2007. - 204 p.

Table of Contents :
Section 1. Effective advertising approaches
Section 2. Case studies
Index

ISBN: 9788131408162

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1 / SUR/ICF

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