Sales management :
Sales management : analysis and decision making
by Thomas N. Ingram ... [et al.].
- 6th ed.
- South Western : Thomas, 2007.
- 436 p.
Table of contents:
Part 1. Describing the personal selling function
Part 2. Defining the strategy role of the sales of function
Part 3. Developing the salesforce
Part 4. Directing the sales force
Part 5. Determining salesforce effectiveness and performance
Index
9788131502068
Marketing.
Sales Marketing.
658.81 / ING/SAL
Table of contents:
Part 1. Describing the personal selling function
Part 2. Defining the strategy role of the sales of function
Part 3. Developing the salesforce
Part 4. Directing the sales force
Part 5. Determining salesforce effectiveness and performance
Index
9788131502068
Marketing.
Sales Marketing.
658.81 / ING/SAL