Effective E-CRM :
Jaya Krishna, S. (Ed.)
Effective E-CRM : Practices and Perspectives edited by S. Jaya Krishna. - Hyderabad : ICFAI university press, 2006. - 176 p.
Table of contents:
Section 1. E-CRM- a practices
Section 2. Challenges: present and future
Section 3. Experiences
Index
9788131401729
Marketing.
658.8120285 / JAY/EFF
Effective E-CRM : Practices and Perspectives edited by S. Jaya Krishna. - Hyderabad : ICFAI university press, 2006. - 176 p.
Table of contents:
Section 1. E-CRM- a practices
Section 2. Challenges: present and future
Section 3. Experiences
Index
9788131401729
Marketing.
658.8120285 / JAY/EFF