Bussiness research methods by William G. Zikmund.

By:

Zikmund, William G

Material type: Text

TextLanguage: Publication details: South Western : Cengage Learning, 2009.Description: 748 pISBN:

9788131500293

Subject(s):

DDC classification:

658.0072 ZIK/BUS

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.0072 ZIK/BUS (Browse shelf(Opens below))	Available		115

Total holds: 0

Table of Contents:
Part 1. Introduction
Part 2. Beginning stages of the research process
Part 3. Research methods for collecting primary data
Part 4. Measurement concepts
Part 5. Sampling and fieldwork
Part 6. Data analysis and presentation
Part 7. Video cases
Part 8. Critical thinking cases

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