| 000 | 00431nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c8511 _d8511 |
||
| 005 | 20181029125439.0 | ||
| 008 | 141201s2004 xx 000 0 und d | ||
| 020 | _a9788178293707 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a659.1 _bTEL/EFF |
||
| 100 | _aTellis, Gerard J. | ||
| 245 |
_aEffective advertising : _bunderstanding when, how and why advertising works _cby Gerard J. Tellis. |
||
| 260 |
_aNew Delhi : _bResponse books, _c2004. |
||
| 300 | _a201 p. | ||
| 500 | _aTable of Contents : Part 1. Understanding advertisement Part 2. Finding form market studies : when and how much advertising works Part 3. Finding form experimental studies : how and why advertising works Index | ||
| 650 | _aAdvertising. | ||
| 942 | _cBK | ||