| 000 | 00443nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c833 _d833 |
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| 005 | 20181109111938.0 | ||
| 008 | 141201s2008 xx 000 0 und d | ||
| 020 | _a9788131503881 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a659.111 _bSHI/ADV |
||
| 100 | _aShimp,Terence A. | ||
| 245 |
_aAdvertising and promotion : _ban IMC approach _cby Terence A. Shimp. |
||
| 260 |
_aSouth-Western : _bCengage Learnning, _c2008. |
||
| 300 | _a650 p. | ||
| 500 | _aTable of Contents : Part 1. | ||
| 650 | _aAdvertising. | ||
| 942 | _cBK | ||