000			00416nam a2200181 a 4500
999			_c8169 _d8169
005			20171104104158.0
008			141201s2007 xx 000 0 und d
020			_a9788130905334
040			_aMAIN
041			_aENG
082			_a658.8 _bCON/STE
100			_aCone, Steve
245			_aSteal these ideas!: _bmarketing secrets that make you a star _cby Steve Cone.
260			_c2007. _aNew Delhi: _bViva,
300			_a118p.
500			_aTable of Contents: Chapter 1. Three hidden ingredients in every winning marketing campaign Chapter 2. In simple language : what is a brand? What makes it successful? How do you manage it? Chapter 3. How to create a unique selling proposition Chapter 4. Create, or hire, or beg, to build a memorable, distinctive personality for your business Chapter 5. You have to be able to see it to read it Chapter 6. Brochures kill trees : make the trees that die for you count Chapter 7. Everlasting tag lines Chapter 8. Think globally, act locally.. to a point Chapter 9. Integration wins wars and the mind of the consumer Chapter 10. Location, location, location : get the most from your media dollars Chapter 11. No one ever bought anything from an English professor Chapter 12. The three most important customer lessons you will ever learn Chapter 13. The art of building effective loyalty programs Chapter 14. Surprise! we're all getting older Chapter 15. The big breakthrough idea : where does it come from? Chapter 16. The web : hype and hope Chapter 17. The power of public relations and sponsorships Chapter 18. Politics and promotion Chapter 19. In the spotlight Chapter 20. Confucius and stardom Chapter 21. How to make the most of your advertising agency Chapter 22. The ten secrets you really need to steal Chapter 23. Being all that we can be. Index
650			_aMarketing.
942			_cBK