| 000 | 00441nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c8136 _d8136 |
||
| 005 | 20180516115316.0 | ||
| 008 | 141201s2009 xx 000 0 und d | ||
| 020 | _a9788132103158 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8342 _bEAS/CON |
||
| 100 | _aEast, Robert | ||
| 245 |
_aConsumer behaviour : _bapplications in marketing _cby Robert East, Malcom Wright and Marc Vanhuele. |
||
| 260 |
_aNew Delhi : _bSage, _c2009. |
||
| 300 | _a334p. | ||
| 500 | _aTable of contents: Part 1. Introduction Part 2. Consumption patents Part 3. Explaining decision making Part 4. Market response References Index | ||
| 650 | _aMarketing. | ||
| 700 | _aWright, Malcom | ||
| 700 | _aVanhuele, Marc | ||
| 942 | _cBK | ||