000 00426nam a2200181 a 4500
999 _c7868
_d7868
005 20181029132412.0
008 141201s2009 xx 000 0 und d
020 _a9788185819204
040 _aMAIN
041 _aENG
082 _a659.1
_bAGA/ADV
100 _aAgarwal, N. P.
245 _aAdvertising and publicity
_cby N.P. Agarwal, R.K. Tailor and Sunita Agarwal.
260 _aJaipur :
_bPrateeksha Pub.,
_c2009.
300 _a363 p.
500 _aTable of Contents : Chapter 1. Media of advertising Chapter 2. Area of advertising Chapter 3. Process costing Chapter 4. Project decision Chapter 5. Fund flow statement Chapter 6. Cash flow statement Chapter 7. Budgetary control Chapter 8. Government assistance to industries Chapter 9. Strategic management control system Chapter 10. Corporate performance appraisal
650 _aAdvertising.
942 _cBK