000			01740nam a2200205 a 4500
005			20161104114228.0
008			141201s2003 xx 000 0 und d
020			_a9780199259380
040			_aMAIN
041			_aEnglish
082			_a658.0072 _bBRY/BUS
100			_aBryman, Alan
245			_aBusiness research methods _cby Alan Bryman and Emma Bell.
260			_aNew York : _bOxford University Press, _c2003.
300			_a608 p.
500			_aTable of Contents: Chapter 1. Business research strategies Chapter 2. Research designs Chapter 3. The nature of quantitative research Chapter 4. Sampling Chapter 5. Structured interviewing Chapter 6. Self-completion questionnaires Chapter 7. Asking questions Chapter 8. Structured observation Chapter 9. Content analysis Chapter 10. Secondary analysis and official statistics Chapter 11. Quantitative data analysis Chapter 12. Using SPSS for Windows Chapter 13. The nature of qualitative research Chapter 14. Ethnography and participant observation Chapter 15. Interviewing in qualitative research Chapter 16. Focus groups Chapter 17. Language in qualitative research Chapter 18. Documents as sources of data Chapter 19. Qualitative data analysis Chapter 20. Computer-assisted qualitative data analysis : using NVivo Chapter 21. Breaking down the quantitative/qualitative divide Chapter 22. Combining quantitative and qualitative research Chapter 23. Using the Internet as object and method of data collection Chapter 24. Writing up business research Chapter 25. Ethics in business research Chapter 26. Doing a research project. References Index
650			_aBusiness--Research--Methodology.
700			_aBell, Emma.
942			_cBK
999			_c7144 _d7144