000			00453nam a2200181 a 4500
999			_c7139 _d7139
005			20180312130111.0
008			141201s2008 xx 000 0 und d
020			_a9788131505182
040			_aMAIN
041			_aENG
082			_a658.812 _bBAR/CUS
100			_aBaran, Roger J.
245			_aCustomer relationship management : _bthe foundation of contemporary marketing strategy _cby Roger J. Baran, Roger J. Galka and Daniel P. Strunk.
260			_aNewDelhi : _bCengage learning, _c2008.
300			_a308 p.
500			_aTable of contents: Section 1. CRM theory and development Section 2. Data management and technology Section 3. Marketing strategy Section 4. CRM evaluation Section 5. CRM new horizons. Appendix Index
650			_aMarketing.
700			_aGalka, Roger J.
700			_aStrunk, Daniel P.
942			_cBK