000			00445nam a2200181 a 4500
999			_c7138 _d7138
005			20170609161946.0
008			141201s2007 xx 000 0 und d
020			_a9780070618169
040			_aMAIN
041			_aENG
082			_a658.45 _bARG/STR
100			_aArgenti, Paul A.
245			_aStrategic corporate communication _cby Paul A. Argenti.
260			_c2007. _aNew Delhi : _bTata McGraw Hill,
300			_a274 p.
500			_aTable of Contents: Chapter 1. The contemporary global business environment Chapter 2. Strategic communication for multinational corporations Chapter 3. An overview of the corporate communication function Chapter 4. The growing importance of corporate reputation Chapter 5. Internal communication : the emerging need in global organizations Chapter 6. Corporate advertising Chapter 7. Media relations : a key ingredient in global businesses and emerging markets Chapter 8. Investor relations : reaping rewards in the corporate setting Chapter 9. Managing government relations : India and the United States Chapter 10. Crisis communications : lessons from global companies. Index
650			_aManagement.
942			_cBK