| 000 | 00940nam a2200193 a 4500 | ||
|---|---|---|---|
| 005 | 20160929102430.0 | ||
| 008 | 141201s2002 xx 000 0 und d | ||
| 020 | _a9788175342705 | ||
| 040 | _aMAIN | ||
| 041 | _aEnglish | ||
| 082 |
_a343.082 _bSAW/ADV |
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| 100 | _aSawant, P. B. | ||
| 245 |
_aAdvertising law and ethics _cby P. B. Sawant. |
||
| 260 |
_aDelhi : _bUniversal, _c2002. |
||
| 300 | _a414 p. | ||
| 500 | _aTable of contents: Chapter 1. Power of advertising Chapter 2. Right media right advertisement Chapter 3. Advertising agencies and brand managers Chapter 4. Future of global advertising Chapter 5. The Indian advertising scene Chapter 6. Advertising regulations and laws Chapter 7. Advertising regulation and ethics in India Chapter 8. Advertising codes of various other countries grouped subject-wise Chapter 9. Do's and dont's for Indian advertiser Epilogue Appendices | ||
| 650 | _aTrade Law. | ||
| 942 | _cBK | ||
| 999 |
_c702 _d702 |
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