| 000 | 00428nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c7004 _d7004 |
||
| 005 | 20180707125331.0 | ||
| 008 | 141201s2008 xx 000 0 und d | ||
| 020 | _a9780070667082 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.84 _bJOH/GLO |
||
| 100 | _aJohansson, Johny K. | ||
| 245 |
_aGlobal marketing : _bforeign entry, local marketing, and global management _cby Johny K. Johansson. |
||
| 250 | _a4th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw Hill, _c2008. |
||
| 300 | _a648 p. | ||
| 500 | _aTable of contents: Part 1. Fundamentals Part 2. Foreign entry Part 3. Local marketing Part 4. Global management Appendix | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||