000 00433nam a2200181 a 4500
999 _c7003
_d7003
005 20171113132835.0
008 141201s2005 xx 000 0 und d
020 _a1403928533
040 _aMAIN
041 _aENG
082 _a658.8
_bBOR/BES
100 _aBoress, Allan
245 _aPersonal marketing for professionals
_cby Allan Boress and Michael Cummings.
260 _aNew Delhi :
_bMacmillan,
_c2005.
300 _a475 p.
500 _aTable of Contents: Introduction Chapter 1. Introduction Chapter 2. The biggest mistakes professional make in marketing their services Chapter 3. What 'marketing' is and how it differs from selling Section 1: Personal marketing strategy Chapter 4. Lessons from the best business generators in the professions Chapter 5. How to focus on your best opportunities: defining your personal marketing strategy Chapter 6. The art of marketing to your existing clients Chapter 7. Building powerful marketing alliances Chapter 8. A systematic approach that guarantees quality referrals Chapter 9. Developing productive relationships through effective network Section 2: Executing marketing programs that make money Chapter 10. Building your personal reputation through public speaking Chapter 11. Building your reputation by writing articles and getting published Chapter 12. The ultimate form of personal marketing: writing the book Chapter 13. Multiplication marketing: conducting seminars that sell business Chapter 14. Executing a direct or e-mail campaign that produces results Chapter 15. Press releases: additional ammo in your marketing arsenal Chapter 16. Using newsletters as effective marketing tools Chapter 17. How to create brochures and written materials that sell Chapter 18. Using the telephone as a marketing tool Chapter 19. Creating advertising that makes money Chapter 20. Marketing on the web Chapter 21. Marketing your firm at trade shows Chapter 22. How to create a brand that gets clients in the door Chapter 23. Getting help from outside experts Section 3: Marketing management Chapter 24. How to start or reinvigorate your firm's marketing function Chapter 25. How to create a powerful, effective marketing plan for your firm Appendix
650 _aMarketing.
700 _aCummings, Michael
942 _cBK