| 000 | 00489nam a2200193 a 4500 | ||
|---|---|---|---|
| 999 |
_c6995 _d6995 |
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| 005 | 20180221114226.0 | ||
| 008 | 141201s2005 xx 000 0 und d | ||
| 020 | _a9780070581593 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.827 _bSEN/BRA |
||
| 100 | _aSengupta, Subroto | ||
| 245 |
_aBrand positioning : _bstrategies for competitive advantage _cby Subroto Sengupta. |
||
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw Hill, _c2005. |
||
| 300 | _a297 p. | ||
| 500 | _aTable of contents: Chapter 1. The Positioning Concept: Definitions and Illustrations Chapter 2. Positioning: Of What Stuff Is It Made? Chapter 3. Positioning is Rooted in Product Features-Or is it? Chapter 4. The Pursuit of Differential Advantage: Strategies for Competitive Advantage Chapter 5. Symbols by Which We Live and Buy Chapter 6. Positioning Successes - Case Studies Chapter 7. A Fresh Look at Advertising Objectives Chapter 8. Positioning Through Celebrity Endorsement Chapter 9. Celebrity Endorsement Chapter 10. Stretch Your Brand - But Watch Its Limits Appendix Index | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||