| 000 | 00819nam a2200217 a 4500 | ||
|---|---|---|---|
| 005 | 20180209114223.0 | ||
| 008 | 141201s2005 xx 000 0 und d | ||
| 020 | _a8177225146 | ||
| 040 | _aMAIN | ||
| 041 | _aEnglish | ||
| 082 |
_a658.83 _bPAR/MAR |
||
| 100 | _aParasuraman, A. | ||
| 245 |
_aMarketing research _cby A. Parasuraman, Dhruv Grewal and R. Krishnan. |
||
| 260 |
_aNew Delhi : _bBiztatra, _c2005. |
||
| 300 | _a682 p. | ||
| 500 | _aTable of Contents: Part 1. Introduction to marketing research Part 2. Data collection: types and methods Part 3. Data collection: measurement instruments and sampling Part 4. Data analysis Part 5. Communication with research users Appendix Subject index | ||
| 650 | _aMarketing Research. | ||
| 700 | _aGrewal, Dhruv | ||
| 700 | _aKrishnan, R. | ||
| 942 | _cBK | ||
| 999 |
_c6984 _d6984 |
||