000			00430nam a2200181 a 4500
999			_c6983 _d6983
005			20180107140056.0
008			141201s2008 xx 000 0 und d
020			_a9780070220911
040			_aMAIN
041			_aENG
082			_a658.8 _bDWY/BUS
100			_aDwyer, F. Robert
245			_aBusiness marketing : _bconnecting strategy, relationships and learning _cby F. Robert Dwer and John F. Tanner.
250			_a3rd ed.
260			_aNew Delhi : _bTata McGraw Hill, _c2008.
300			_a684 p.
500			_aTable of contents: Part 1. Business markets and business marketing Part 2. Foundations for creating value Part 3. Business marketing programming Part 4. Managing programs and customers Index
650			_aMarketing.
700			_aTanner, John F.
942			_cBK