| 000 | 00429nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c6980 _d6980 |
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| 005 | 20180105123512.0 | ||
| 008 | 141201s2006 xx 000 0 und d | ||
| 020 | _a9788177581072 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bKOT/PRI |
||
| 100 | _aKotler, Philip | ||
| 245 |
_aPrinciples of marketing _cby Philip Kotler and Gary Armstrong. |
||
| 250 | _a11th ed. | ||
| 260 |
_aSouth Asia : _bPearson education, _c2006. |
||
| 300 | _apages varies | ||
| 500 | _aTable of contents: Part 1. Defining Marketing and the Marketing Process Part 2. Understanding the Marketplace and Consumers Part 3. Designing a Customer-Driven Marketing Strategy and Marketing Mix Part 4. Extending Marketing Appendix Index | ||
| 650 | _aMarketing. | ||
| 700 | _aArmstrong, Gary | ||
| 942 | _cBK | ||