| 000 | 00428nam a2200181 a 4500 | ||
|---|---|---|---|
| 999 |
_c6974 _d6974 |
||
| 005 | 20180105113434.0 | ||
| 008 | 141201s2006 xx 000 0 und d | ||
| 020 | _a9780195677942 | ||
| 040 | _aMAIN | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bGHO/IND |
||
| 100 | _aGhosh, P. K. | ||
| 245 |
_aIndustrial marketing _cby P. K. Ghosh. |
||
| 260 |
_aIndia : _bOxford university press, _c2006. |
||
| 300 | _a568 p. | ||
| 500 | _aTable of contents: Chapter 1. Introduction to industrial marketing management Chapter 2. Integrated business development Chapter 3. Relevant models on industrial buyer behaviour Chapter 4. Implications of industrial buyer behaviour models Chapter 5. Industrial market segmentation Chapter 6. Pricing of industrial products and services Chapter 7. Distribution of industrial products and services Chapter 8. Role of personal selling in Industrial marketing Chapter 9. Customer satisfaction, loyalty and retention Chapter 10. Industrial marketing research Chapter 11. Standard industrial products and services Chapter 12. Fabricated industrial products Chapter 13. Capital equipment and services Chapter 14. Business-to-business marketing References Index | ||
| 650 | _aMarketing. | ||
| 942 | _cBK | ||