000			00446nam a2200193 a 4500
999			_c6972 _d6972
005			20180105120706.0
008			141201s2006 xx 000 0 und d
020			_a9788120312456
040			_aMAIN
041			_aENG
082			_a658.8 _bREE/IND
100			_aReddy, Robert R.
245			_aIndustrial marketing : _banalysis, planning, and control _cby Robert R Reeder, Edward G Brierty, and Betty H Reeder.
250			_a2nd ed.
260			_aNew Delhi : _bPrentice hall, _c2006.
300			_a670 p.
500			_aTable of contents: Part 1. Dimensions of industrial marketing Part 2. Organizational buying and buyer behaviour Part 3. Strategy formulation in the industrial market Part 4. Formulating product planning Part 5. Formulating channel strategy Part 6. Formulating marketing communication planning Part 7. Formulating pricing policies Part 8. International industrial marketing Index
650			_aMarketing.
700			_aBrierty, Edward G.
700			_aReeder, Betty H.
942			_cBK